CASL and Social Media
Do foot notes – cite it Make charts – use the flow chart from work T didn’t get – and brand them with CASL Canada CASL (Canada’s Anti-…
CASL and Social Media
Do foot notes – cite it Make charts – use the flow chart from work T didn’t get – and brand them with CASL Canada CASL (Canada’s Anti-Spam Legislation) and Social Media Canada’s Anti-Spam Legislation (“CASL”) is one of the toughest anti-spam legislations in the world. CASL impacts how businesses can interact and communicate with their clients or prospective clients on social media platforms. However, when it comes to social media, the rules are somewhat unclear and confusing. This short FAQ will address some of the common questions that arise when marketing or advertising on social media sites like Facebook, Twitter, Instagram, LinkedIn, WhatsApp and others. When does CASL apply? At a base level (and barring some exceptions), CASL applies when you send a commercial electronic message (“CEM”) to an electronic address . A CEM is defined as any electronic messages that encourages participation in a commercial activity. This definition is very broad and treated ve...